simple and effective branding

Birdseye photo of premium raw feeding pet food in a dog bowl, with the package and ingredients, carrot, beetroot, parsley, next to the bowl.

  • Design and deploy a crowdsource funding campaign to maximise investment raise

  • The business was not yet cashflow positive. There was limited funding and budget to utilise.

    • Outsourced a campaign pitch video from award winning commercial videographer

    • Developed Meta and Google campaign with a digital agency

    • Designed ad creative on Adobe Photoshop and Canva (self)

    • Designed an attractive and compelling CSF Offer Document on Adobe InDesign (self)

    • Designed, produced and deployed strategic marketing plan

    • Created email flows and campaigns on Klaviyo, and SMS campaigns

    • Merchandised the consumer website

    • Wrote, proofread and edit copy for company updates, CEO updates aligned to brand tone of voice

    • Designed and deployed Offer Rewards scheme

    • Organised and coordinated Investor Rewards dinner at high end dining partner post-event

Birthing a sub brand in a new product category as a sustainable solution for livestock utilisation.

A company needed to find a solution to improving the utilisation of raw materials (meat), that aligned with the sustainable brand image. I named and designed the pet food sub brand, Paddock to Paws, aligning to the parent brand’s look and feel. I managed the growth of this brand, including paid campaigns, new product launches and influencer collaboration.

Paddock to Paws established a new vertical for the business that has grown into a top selling product for Dirty Clean Food.

Credits
Photography and Paid Ad Deployment: Unify Digital
Graphic Design, branding, concept: self

A dog eating raw beef brisket bones outside on grass with plants and trees in the background.
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