Comprehensive marketing management and ecommerce services.

Screenshot of Birchal crowdfunding platform showcasing a food-related investment opportunity titled "Dirty Clean Food," described as a game-changing farm-to-table, sustainable online grocery based in Perth, Western Australia. The page includes a fundraising goal of $477,596, raised by 356 investors, with a close date of August 8, 2024, and features options to follow updates, send a private message, and share on social media.

  • Design and deploy a crowdsource funding campaign to maximise investment raise

  • The business was not yet cashflow positive. There was limited funding and budget to utilise.

    • Outsourced a campaign pitch video from award winning commercial videographer

    • Developed Meta and Google campaign with a digital agency

    • Designed ad creative on Adobe Photoshop and Canva (self)

    • Designed an attractive and compelling CSF Offer Document on Adobe InDesign (self)

    • Designed, produced and deployed strategic marketing plan

    • Created email flows and campaigns on Klaviyo, and SMS campaigns

    • Merchandised the consumer website

    • Wrote, proofread and edit copy for company updates, CEO updates aligned to brand tone of voice

    • Designed and deployed Offer Rewards scheme

    • Organised and coordinated Investor Rewards dinner at high end dining partner post-event

How I transformed the digital branding strategy for a D2C FMGC food company.

The company was experiencing low social content engagement and plateauing overall sales. Congruently, cost cutting measures were implemented. With no content strategy or optimisation processes in place, I developed a comprehensive operational plan identifying gaps in both ecommerce and digital that required no additional expenditure, providing flexibility with an existing and reduced budget.

Changes include automating CMS (Gorgias), full re-merchandise and menu rebuild, extensive product development, releasing seasonal promotions, developing the brand tone-of-voice, sourcing brand and product collaborations, establishing an affiliate marketing network, and significantly increasing the production and publishing of content.

Over 12 months the average monthly revenue increased by 30%+, profit margins increased by 2.1% and a regular content schedule was established to continue engaging with audiences. The business targets were exceeded with a focused marketing strategy and execution that aligned closely with digital trends and shifting consumer expectations.

A small gray shopping bag with a cut-out 'S' on the front, in front of a package of raw steak on an orange background.
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