It all begins with an idea.
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Design and deploy a crowdsource funding campaign to maximise investment raise
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The business was not yet cashflow positive. There was limited funding and budget to utilise.
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Outsourced a campaign pitch video from award winning commercial videographer
Developed Meta and Google campaign with a digital agency
Designed ad creative on Adobe Photoshop and Canva (self)
Designed an attractive and compelling CSF Offer Document on Adobe InDesign (self)
Designed, produced and deployed strategic marketing plan
Created email flows and campaigns on Klaviyo, and SMS campaigns
Merchandised the consumer website
Wrote, proofread and edit copy for company updates, CEO updates aligned to brand tone of voice
Designed and deployed Offer Rewards scheme
Organised and coordinated Investor Rewards dinner at high end dining partner post-event
Crowdsource funding can be the lifeblood for scaling a small business- but in the cost of living crisis, the challenge of achieving funding targets lies in engaging your most loyal followers.
I built a marketing strategy focusing on low-mid tier investment from existing customers, designing tailored creative for multiple objectives during the campaign, with a comprehensive organic content plan and personalised SMS and email marketing flows. I also wrote and designed the CSF offer document, with Adobe InDesign.
The company generated significant revenue over 5 years and had a strong engaged, returning customer base- 72% Return Customer Rate- but was not yet profitable. Targeting highly engaged customers with aligned values in the premium/niche market meant that the campaign was cost effective and successful despite economic downturn and reduced spending in crowd source funding. Ad spend was cost effective at 9% of the total funds raised.
356 investors raised $477,596 for Dirty Clean Food in August 2024.
Credits
Campaign pitch video: Hypnosis Creative Agency
Paid ads deployment: Unify Digital
Graphic Design: self
